The second element of a successful webinar is to emphasize One Thing. This is a simple way of saying that you need to make people feel comfortable with you so they’ll listen to what you have to say. When you’re planning your webinar, the first thing you need to do is build rapport. The Three Secrets (vehicle, internal and external struggles).When you’re making a webinar, you have to think about 4 different elements: Lesson 2: To build the perfect webinar, you’ll have to follow these four steps. Lastly, the tenth secret is to answer your prospect’s questions and internal and external struggles. The ninth secret is about changing their false beliefs by acknowledging that you too had them at some point, but managed to overcome them. The eighth secret explains how you can bridge all your stories, from your modest beginning to your highest achievement. The seventh idea presented tells you how to present yourself as a hero who’s been through a lot of change and became a new person. The sixth secret implies taking prospects from emotions to ration by explaining how you were one of them, but after this product, you’ve changed. In this part of your marketing plan, your aim is to make everything else seem irrelevant compared to your offering. The fourth secret is strictly related, as it implies building early results by giving people what they want. Make your branded persona and your offerings look like a huge opportunity. The third one is to turn the first two into a vehicle of change. The second secret is to glorify your cause and build a movement or a cult around it. The first secret is to create an attractive or charismatic leader that’s the face of your product. If you want to save this summary for later, download the free PDF and read it whenever you want.ĭownload PDF Lesson 1: The first ten secrets of the book are the most powerful tools for everyone looking to build a pitch that sells. Now, let’s explore these lessons in detail and see how they can help you learn and practice marketing like a pro. The five-email-sequence will help you build and implement the most successful email campaign you’ve seen.A perfect webinar starts from a rapport and ends with a pitch that sells. The first ten secrets of this book teach you how to create a mass movement and have everyone believe in your pitch.If you want to learn a step-by-step process on how to create a marketing plan that sells and has prospects come your way, look no more because we’re about to jump right into it in the following lines.įor now, here are three of the most relevant lessons from the book: The book is packed with proven practices that turn any marketing plan into an instant success. Fortunately, Expert Secrets by Russell Brunson can teach you all about it – and more. When it comes to business and marketing, the process of turning an idea into practice can be quite lengthy and challenging. 1-Sentence-Summary: Expert Secrets teaches you how to create and implement an informative marketing plan and putting it into practice, while also showing you what problem you must solve for your prospects or teach them how to do it themselves.
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